Design has become central to product innovation and is now starting to innovate services with the same effect. Service Design is emerging as a new design discipline, and is showing strong results in both the private and public sector. Service Design delivers innovation through the holistic design of customer experiences that occur across touch-points and over time. It brings a different perspective to established service disciplines such as service management and service innovation, and both complements and catalyzes them. Come to this first Nordic Conference to discover what Service Design can offer: www.aho.no/servicedesign09